Welcome to The Rift 40 a place where we talk about all things running over 40. As women over 40 I feel that we are large population in the running world. Our demographic is one of the up and coming in running, be it because of new freedoms from our kids being older and more independent, currently crushing our career in ways so it allows more free time, or that midlife awakening where we find we want to focus on us and do something we either love, or have always wanted to do. Regardless women running over 40 is growing!
While this is amazing, there is one drawback…resources. Just look up anything running related (training, fuel, fashion) there is just a serious lack of representation of our age group, women over 40. So we wanted to change that by providing a landing spot for you, where we talk about the good, the bad, the ugly, and maybe even the leaky.